From Madson: The Echo delivers bold fit and refined edge with a handcrafted acetate frame, polarized lenses, and custom metal inlays. Built for clarity, comfort, and blue-collar grit.
From Madson: Inspired by master bladesmith Neil Kamimura, this limited-edition frame blends heritage and edge with the bold lines of the iconic Memphis silhouette. A tribute to craftsmanship, culture, and timeless design.
From Madson: Inspired by the birthplace of American soul and rock ‘n’ roll, the Memphis XL blends timeless style, modern edge and an oversized fit. Classic lines, premium details — built to last.
From Madson: Inspired by master bladesmith Neil Kamimura, this limited-edition frame blends heritage and edge with the bold lines of the iconic Memphis silhouette. A tribute to craftsmanship, culture, and timeless design.
From Aloha: The Small Pouch is the bag that started it all! Use it as a wet bikini bag or as a clutch for a night on the town. 8" W x 6.5" H 1.5" gusset. (Nominal sizing)
From Madson: The Dorsey brings everyday performance in a sleek, understated frame — built with flexible temple tips, anti-slip nose pads, and a lightweight design that won’t lose its shape. Comfort and durability, dialed in.
From Madson: The Dorsey brings everyday performance in a sleek, understated frame — built with flexible temple tips, anti-slip nose pads, and a lightweight design that won’t lose its shape. Comfort and durability, dialed in.
From Madson: Inspired by the birthplace of American soul and rock ‘n’ roll, the Memphis blends timeless style with modern edge. Classic lines, premium details — built to last.
From Madson: The Dorsey brings everyday performance in a sleek, understated frame — built with flexible temple tips, anti-slip nose pads, and a lightweight design that won’t lose its shape. Comfort and durability, dialed in.
From Creatures of Leisure: Lightweight Longboard Knee Leash for small to medium waves. A new generation of reliability for all-round surf conditions, this 9ft leash will have you covered from the local beachie to the slightly more demanding reef setups.
From Futures: The fin that Ethan rides! After years of prototyping and fine tuning with his quiver, EE has committed to this thruster set, as his primary fin option.
This style forms a part of our core collection, making the HAVANA the most understated timeless classic. This uni-sex style comes in array of colors and it's the perfect wingman wherever the sun may take you.
From Vissla: Classic five-panel construction gets sustainable with recycled mesh backing. This trucker features eye-catching printed front art, custom interior taping, and adjustable snap-back closure.
From Smith: Dial it back to 1988, and you would probably spot someone wearing the Cheetah while bumping cassette tapes and doing aerobics on the beach.
From Smith: Fighting your catch in open water or standing waist deep in a mountain stream, the Smith Hookset sunglasses are the ones you grab to see below the surface.
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